So, just before I clicked the link to begin typing this post, I was thinking about the irony of the title–My “CURRENT” Social Media Plan . . . but part of the reason I want to try to make myself post about it here so frequently is the the plan changes (slightly) every day.
That’s actually one of the benefits (at least on TikTok, I’ve heard) of posting as frequently as possible on a platform–the more often you post, the sooner you will gain an understanding of exactly what kind of content works and what doesn’t. Of course, that assumes that one is intentionally posting a variety of content, in addition to posting frequently.
It is only Day 3 of executing my plan, but I’ve already decided to make one simple change. In the 3 times per day that I’ll be posting for the next 45 days: I will be changing my posting times, which I had originally, loosely intended to be the following:
- Between 5:00 am and 8:00 am
- Between 11:00 am and 2:00 pm OR 3:00 pm and 5:00 pm
- Between 6:00 pm and 9:00 pm
To instead be the following:
- Around 6:00 am
- Around 6:00 pm
- Around 9:00 pm
I am noticing that there seems to be about a 5- to 6-hour engagement delay for videos posted early in the morning; however, the engagement (“likes” and comments) always eventually come. This is somewhat similar to the evening posts I make; however, the engagement comes much more quickly, almost always, with evening videos that I post around 6:00 pm or later. Also, when I awake in the morning, the late night posts tend to have done better than the videos that I posted early in the morning the previous day.
More later! Thanks for following along on my journey to grow the Dance Daze Dance Boards TikTok account!